Display card



Feb. 24, 1931. A. MENDELL DISPLAY CARD Filed March 25. 1950 PatentedFeb. 24, 1931 was entree srarssrarsnr orrics ALFRED MENDELL, 0FGLENDALE, NEW YORK, ASSIGNOR TO MENDELL CAN-DIES, INCL,

0? BROOKLYN, NEW YORK, A CORPORATION OF NEW YORK DISPLAY CARDApplication filed March 25, 1930. Serial No. 438,784.

This invention is an improvement in display and merchandising packages,and more particularly in a package for displaying stick like articles,such as the so called sucln ers or pops, each including a lump of candyheld on the end of a stick and a plurality thereof carried by a card ofrelatively stiff but flexible material to provide a convenient andattractive package as an article of commerce.

One of the primary objects of the invention is to provide a packageincluding a card adapted to hold in display position a plurality of thepops in an attractive and striking position, the card being so shaped asto provide a handle for the assemblage.

Another object is to provide a package consisting of the card and thecandies, adapted to be retailed as a package for a specified price.

Another object is the provision of a simple inexpensive card, which maybe shaped fiat,

. and assembled at the factory, and which when arrying the candy willlie in a container in substantially liat position.

Vith these and other objects in view the invention consists in theconstruction and novel combination of parts fully described hereinafter,illustrated in the accompanying drawings, and pointed out in the claimsappended hereto, it being understood that var ous changes in the form,proportion, size and minor details of construction within scope of theclaims, may be resorted to without departing from the spirit of theinvention.

In the drawings forming a part hereof 2- Fig. 1 is a perspective view ofthe improved card.

Fig. 2 is a rear view.

Fig. 3 is a section on the line 33 of Fig. 2.

In the present embodiment of the invention, the improvement comprises acard 1 of relatively stiff but flexible material and of suitable sizeand shape, having near each end a row of openings 2 and 3, respectively.The rows are spaced apart from each other, and the openings of each rowcorrespond in number, and in relative position in the row to those ofthe other row.

As for instance in the present case three line of least width, the cardgradually increases in width toward each end. The angle of merease lsthesame at each side of the line of least width, so that when the card isbentupon said line of least width, the side edges of the'two parts w1llbe in register. The. card may be creased transversely at the line ofleast width to facilitate bending, andforconvenience the line of leastwidth is hereafter designated as the crease, it being understood,however, that a crease is not necessary. That portion 5 of the cardoutside the line of least width or crease is adapted to be bent backwardto lie in rear of the card body, as shown in Fig. 3. v

When so bent, the openings 3 may be brought into axial alinement withthe openings 2, as clearly shown in Fig. 2, so that each pair of alinedopenings in the two rows may receive a stick-like article, as forinstance the stick 6, of a sucker or pop. Each stick carries a lump ormass 7 of candy, and the mass is wrapped, as shown at 8, the wrappingextending some little distance down upon the stick as shown at 9.

The openings 2 are somewhat larger in diameter than the openings 3,-sothat the wrapping on the stick may be passed through the openings 2. Inplacing the sticks, the card is flexed or bowed transversely and theportion 5 is bent as shown in Fig. 3, and the stick is passed downthrough an opening 2, from front to rear, and through an opening 3, alsofrom what is the front of the card before bending of theportion 5. Thefree end of the stick lies'between the body at therear cealed at therear face of the card and substantially the entire front face of thecard is unobstructed.

In order to place the sticks, the end of the card remote from the creaseis also flexed or bent backward, as shown in Figs. 1 and 3, and thisarangement insures that when a stick is pulled outwardly, in the attemptto dislodge it from the card,,the bent ends of the card will move withthe stick for a certain distance and will exert stress on the stick tobrake the withdrawing movement thereof. This is assisted also by thewrapping 9, and thus the pops will not readily fall out when the card isinverted.

Preferably the openings 2 and 3 are so arrangedas to hold the articlesin a relation diverging from the crease, and the side edges of the cardare shaped to be substantially parallel with the outermost sticks. Fromthis results that the side edges of the card diverge from the crease ineach direction, the

side edges of the portion 5 being in substantial register with the sideedges of the card body. Suitable display matter or advertising mattermay be arranged upon the unobstructed front face of the card, asindicated at 10.

It will be apparent from the drawing that the improved card issubstantially fan shaped, and while providing in combination with thecandies an attractive display, it may be used after the removal of thecandies, as a fan by the children who buy the candies.

What is claimed as new is 1. As a new article of commerce, a lolly popsales package comprising a card of relatively stiff but flexiblematerial having a row of openings at opposite ends thereof and the lowerend folded rearwardly and upwardly to bring its row of oaenings at therear of the card, and stick confections of the lolly pop type carried bysaid card, the sticks of the confections extending through the alinedopenings at opposite ends of the card in such a manner as to flex or howthe card transiersely and through its inherent resiliency exert agripping stress upon the sticks, the candy portion of each stick beingdisposed in a line on the front face of the card near the upper edgethereof, and the sticks being disposed at the rear face of the card.

7 2. A display package of candies of the sucker type comprising a cardof relatively stiff but flexible material and a plurality of stickconfections of the sucker type carried thereby, said card having atransverse row of openings near each end, the openings of each rowcorresponding in number and relative position to those of the other rowand so arranged that when the card is folded intermediate its ends on atransverse line the corresponding openings of the rows will be througheach pair of openings with one end of the stick confined between thefolded portions and the confection carrying end located at the frontface of the package, the said card having such inherent resiliency as toexert a gripping action on the sticks.

3. A dis )lay package of candies of the sucker type comprising asubstantially fanshaped card of relatively stiff but flexible material,and a plurality oftstick confections of the sucker type carried thereby,said card having a plurality of spaced openings arranged transverselythereof near each end and the lower end of the card being foldedrearwardly and upwardly to dispose its row of openings at the rear faceof the card, the sticks of the confections extending through pairs ofalined openings longitudinally of the card so as to tie): the lattertransversely and through its inherent resiliency exert a gripping actionon the sticks, the confection portion of each stick being disposed atthe front of the card and the sticks at the rear, the said openings atthe opposite ends of the card being spaced relatively to each other insuch a manner as to display the confections in a fan-like formation I 4.As a new article of commerce, a lolly pop sales package, comprising asubstantially fan-shaped card of relatively stiff but flexible material,and a plurality of stick confections of the sucker type carried thereby,said card having a row of spaced openings near each end thereof, and thelower end of the card being folded rearwardly and upwardly to disposeits row of openings at the rear face of the card, the sticks of theconfections extending through the alined openings at the opposite endsof the card in such a manner as to flex the card transversely and exerta gripping stress upon the sticks, the candy portion of each stick beingdisposed in fan-like formation at the front face of the card near itswider end and the sticks being disposed at the rear face of the card.the remaining front face of the card being unobstructed and adapted tohave imprinted thereon appropriate advertising matter.

Signed Brooklyn in the county of Kings and State of New York this 22ndday of March, A. D. 1930.

ALFRED' MENDELL.

